When making the decision of which medium to use, one must look at many different factors. These are just a few of the things you should consider when making a medium decision:
| TV | Web | |
|---|---|---|
| long lasting | high impact | popular |
| inexpensive | hear,sight,sound | convenience of home |
| respected medium | high reach | very creative |
| geographical advantage | emotional involvement | easy to specify target market |
| To People Magazine | To NBC | To Yahoo |
Any questions concerning the above variables, please contact your
account executive or call our
friendly operator at 1-800-JOH-NSON
(email us:Johnson Media).
Thank you for being wit Johnson Media Inc.